Whole Foods lowers some prices as much as 43% and starts selling Echo on first day under Amazon

“Whole Paycheck” no more. Today is Whole Foods' first day as an official part of Amazon.com, which bought the grocery chain for $13.7 billion. Around the country this week, prices at Whole Foods Markets are down a third or more on some of the more popular produce items like avocados and apples, no doubt part of Amazon's plan to rid the chain of its bad rep for high prices.

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