Is your name spiky or round? Scientific study shows people judge you based on the sound of your name

The bouba-kiki effect (aka the maluma-takete effect) is the name of a phenomenon in which people map certain verbal sounds to shapes, no matter the language. For example, b, m, l and o sounds are associated with rounded shapes while k, t, p and i sounds map to jagged or spiky shapes. — Read the rest

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