Ozy Media soap opera ends in its demise

Ozy Media, exposed years ago for faking its traffic and exposed last week for trying to rope Goldman Sachs into a $40m investment by posing its own co-founder as a YouTube executive on a conference call, is no more.

The abrupt collapse riveted media observers not because Ozy had a large number of loyal readers — that, in the end, was the problem — but because many had wondered how the company had managed to survive.

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