What is the 2018 World Chess Championship logo really about?

Was the designer of the 2018 World Chess Championship logo inspired by Betty and Veronica?

From Digg:

Yes. It is what you think it is. No. It was not a mistake. Announced earlier this week in a press release, the folks over at FIDE are very proud of their logo. "Key visual for the 2018 World Chess Championship is controversial and trendy, just like the host city," they say in the release. London, so controversial (Brexit, I guess?). So trendy (Can a city that's been the center of Western Civilization for nearly a millennial be considered "trendy?").

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