Vaughan Oliver, the graphic designer whose work defined the 4AD record label, has died. He was 62. His ethereal, surreal, magnificent album art for The Pixies, Cocteau Twins, This Mortal Coil, and Clan of Xymox brought together design and music in a way that forever changed and elevated the design of music packaging. From The Guardian:
Oliver, born in 1957, grew up in County Durham and studied graphic design at Newcastle-upon-Tyne Polytechnic. “I was a working class lad from a dull town,” he said in 2014. “There was no real culture, my parents were not really interested in anything unusual – everything I was getting was through record sleeves. It was a democratic way of discovering art.”
He moved to London and in 1982 became the first employee for the record label 4AD. As their in-house designer, he created artwork that helped define them as purveyors of dark and complex alt-rock music; with their clashing fonts and boldly allusive but mysterious symbolism, his sleeves became some of the most revered in modern pop. “I like to elevate the banal through surrealism,” he said in 2014. “Mystery and ambiguity are important weapons in a designer’s arsenal.”
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