Back in the infancy of Amazon, third party sellers were just a tiny facet of the company's growing eCommerce power. In fact, those small retailers affiliated with Amazon only accounted for 3% of their sales back in 1999.
Of course, the company's growth and the emergence of more FBA (Fulfilled by Amazon) businesses brought thousands of new sellers under the Amazon umbrella – and their importance to the Amazon business model has expanded as well. — Read the rest
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