Patagonia creates an ad that's a palindrome

For Black Friday, Patagonia ran an ad in the print issue of the New York Times that had a clever palindromic form — you read the lines from top to bottom, then again from bottom to top.

It's a gloss on climate-crisis fatalism, and Andrew Bloch got a picture of it …

Clever @patagonia ad in today's @nytimes pic.twitter.com/fxPPXVrceH

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