If a company wants to sell a better mousetrap, they build one. Or if they're a big-dog business with loads of assets, they simply find someone who's already building a better mousetrap and they buy 'em.
That's what uber-rich Apple did in 2014 when they decided to bump up their headphone game by acquiring the innovative celebrity-fronted Beats by Dre brand of audio products. — Read the rest
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