Purfume fad: smell like burning or decomposing vegetation

Long the province of manly mens' colognes and deodorants, the fashion for smokey, woodsy scents has come to the perfume aisle.

Log Cabin Perfumes, as I have taken to calling the growing category of scents that evoke a cold snap all year round, are fairly new to the market. A decade ago, only a few niche fragrances prominently featured notes like Scotch pine, birch tar, gunpowder, palo santo and wood smoke. In 2009, Serge Lutens released Fille en Aiguilles, a cult hit that smells like a Christmas tree farm, and slowly the hibernal trend began to trickle through the indie perfume world. Now, the demand for wearable wintry mixes has exploded.

Photo: California National Guard



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