In 1913, New York publicist John Duval Gluck proposed to answer Santa's mail

In 1913, New York publicist John Duval Gluck founded an association to answer Santa's mail. For 15 years its volunteers fulfilled children's Christmas wishes, until Gluck's motivation began to shift. In this week's episode of the Futility Closet podcast we'll describe the rise and fall of "Santa's Secretary" in New York City. — Read the rest

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