Nike's "Just Do It" slogan was inspired by murderer Gary Gilmore's last words

When killer Gary Gilmore was about to be executed by a firing squad, he was asked if he had any final words. He said, "Let's do it." When Dan Wieden of the ad agency Wieden & Kennedy was trying to come up with a slogan for his client Nike, he recalled Gilmore's words. — Read the rest

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