"Soaked," "sinful," and "yum-a-licious": here are Cheesecake Factory's 42 approved adjectives

WSJ got its hands on Cheesecake Factory's 500-page operations manual, which includes approved descriptive words for cheesecake. The article focuses on the company's profits— like many restaurants, the company has increased its to-go order volume due to the pandemic, which has helped its stock ("CAKE"). — Read the rest

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